for the collective
if you’re as bored as I am with “business as usual,” come with me — there’s a whole new dimension of leadership and being in business waiting.
The Premise to Myself
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Ever since leaving the business world, I’ve carried a quiet knowing that I would eventually return — not to the old structures, but as a bridge between what is and what wants to come through.
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We are living in a time that asks us to move beyond “business as usual,” to lead and build companies in ways that are wiser, more spacious and more attuned to life.
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My work calls for a different imagination of these fields — one that is deeply human, connected and alive; one that honours the unseen forces that shape how we create, collaborate and lead.
offerings
BEYOND THE METRICS
In 2019 I sat in a Q&A at the Netflix EMEA headquarters in Amsterdam. Reed Hastings, our founder and CEO, was there — open, sharp, curious as always.
We had just launched Our Planet, a series that carried a message far beyond entertainment. I asked whether we should dedicate some of our marketing budgets to shows that hold a sense of public or global responsibility — stories that speak for something larger than us.
Reed answered that we should always focus on what the consumer wants and watches. I paused, felt the room, then I simply spoke the words:
But Reed… no planet, no consumer.
The Q&A ended there.​ And that answer stayed with me. Not only as a perspective of courage but as an expression of how I’ve always seen actions, behaviour and impact as part of one living system.
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I could tell you about my achievements, the big wins, the projects that made headlines. Yet what stays with me more deeply are moments like this — simple, unguarded, honest. The way we show ourselves in the smallest gestures, the single line that reveals the compass we truly stand in.
I’ve always understood the next step to take and the wider pattern it serves.
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That’s my nature. That's how I work, how I live.
Connecting the dots, widening the view, weaving what seems separate until creation and contribution become one movement.
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Below you can find testaments from past colleagues that I truly value.
“She asks the questions that others hesitate to ask — the ones that shift the room and open unseen perspectives.”
GLOBAL SENIOR EXECUTIVE
that I have worked alongside for more than 5 years